Privacy Policy

This Privacy Policy describes how shoprookies (shoprookies Uždaroji Akcinė Bendrovė) collects, uses, and protects your personal information when you visit our website and learn about our arboretum and sculpture park walks. We are committed to protecting your privacy and handling your data responsibly. This policy explains what information we gather, how we use it, and your rights regarding your personal data.

Who We Are

We operate a website dedicated to providing information about guided walks through Europos Parkas, our open air sculpture trails, and the Verkiai manor arboretum. Our services are designed for retirees and nature enthusiasts seeking peaceful outdoor experiences. We act as the data controller for all personal information collected through our website and services.

Information We Collect

We collect information in several ways to improve our services and provide you with relevant content:

• Contact Information: When you reach out through contact forms, we collect your name, email address, phone number, and message content.
• Usage Data: We automatically collect information about how you interact with our website, including pages visited, time spent, and device type.
• Cookies and Tracking: We use cookies to enhance your browsing experience and understand visitor preferences.
• Location Data: With your consent, we may collect general location information to provide localized walk information.

Legal Basis for Processing

We process your personal data based on several legal grounds. Your consent is obtained before processing sensitive information such as marketing communications. We have a legitimate interest in analyzing website usage to improve our services and security. In some cases, we may process data based on legal obligation when required by Lithuanian or European law. We never process data without a valid legal basis, and you can request information about the specific basis for any processing activity.

How We Use Your Information

We use the information we collect for specific purposes:

• Responding to your inquiries and providing customer support
• Improving and personalizing your website experience
• Sending you updates about new walks, events, or services (with your consent)
• Analyzing website performance and user behavior patterns
• Ensuring website security and preventing fraudulent activity
• Complying with legal obligations and resolving disputes

We never sell your personal information to third parties. We may share data with service providers who assist us in operating our website, but only under strict confidentiality agreements.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

• Contact Form Messages: We retain contact messages for up to 24 months after your last interaction with us, allowing us to maintain communication history and respond to follow-up inquiries.
• Analytics and Cookie Data: Website usage and analytics data are retained for up to 14 months to help us understand visitor behavior and improve our services.
• Server Logs: Technical server logs containing IP addresses and access times are retained for up to 12 months for security and troubleshooting purposes.
• Email Subscription Data: If you subscribe to our newsletter, we retain your email address until you unsubscribe or request deletion.

After these retention periods, we securely delete or anonymize your data. If you request deletion, we will remove your information within 30 days unless legal obligations require us to retain it.

Your Rights

You have important rights regarding your personal data. You can access all information we hold about you and receive a copy in a structured format. You have the right to correct any inaccurate or incomplete information. You can request deletion of your data, though we may retain it if required by law. You can restrict how we process your information in certain circumstances. You have the right to data portability , meaning we can transfer your data to another organization. You can object to certain types of processing, including direct marketing. To exercise any of these rights, contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies to enhance your browsing experience and analyze website performance. Cookies are small files stored on your device that help us remember your preferences and track usage patterns. We use essential cookies for website functionality, analytical cookies to understand visitor behavior, and preference cookies to remember your settings. You can control cookie settings through your browser, though disabling cookies may affect website functionality. For detailed information about specific cookies used, please refer to our Cookie Policy.

Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, and destruction. Our website uses encryption technology to secure data transmission. We maintain strict access controls and regularly update our security protocols. However, no internet transmission is completely secure, and we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately.

Supervisory Authority

If you have concerns about how we handle your personal data or believe your privacy rights have been violated, you have the right to lodge a complaint with the relevant data protection authority. In Lithuania, the supervisory authority is the State Data Protection Inspectorate (VDAI) . You can file a complaint with them if you believe we have not complied with applicable data protection laws. This right does not affect your ability to pursue legal remedies through other channels.

Third-Party Links

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites before providing your personal information. This Privacy Policy applies only to information collected through our website.

Children's Privacy

Our website is not intended for children under 18 years of age, and we do not knowingly collect personal information from minors. If we become aware that we have collected data from a child without parental consent, we will take steps to delete such information promptly. Parents or guardians who believe we have collected information from a minor should contact us immediately.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by updating the "Last updated" date at the top of this page. Your continued use of our website after changes have been posted constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.